Dove is entering the premium bar space with its new Plant Milk Cleansing Bars—and the formula is 98% biodegradable. Infused with plant-based milks, the bars claim to deliver 24-hours of nourishment for soft skin all-day.

Mele Melero, Global Vice President of Dove Skin Cleansing comments, “When we first introduced the Dove Beauty Bar in 1957 with our patented blend of mild cleansers and ¼ moisturizing cream, it set the blueprint for gentle skin care.

Melero continues, “When it comes to premium bars, many of the current options out there focus solely on fragrance, with no added benefits.”

Dove’s plant milk cleansing bars are pH-balanced and designed to cleanse and hydrate skin with 100% gentle cleansers. 

With only an exterior box, Dove’s shower bars are also sustainably packaged. 

The collection includes four scents that are designed to elevate the shower experience:

• Oat Milk & Berry Brulee
• Coconut Milk & Sugar Lychee
• Turmeric Milk & Lemon Drop
• Macadamia Milk & Willow Lavender

To promote the new bars, Dove is opening a pop-up in NYC on February 22 and 23 at Dante West Village. The brand will host “The Dove Deluxe Bar” pop-up to “immerse” guests in its new Dove Plant Milk Cleansing Bars. 
 
Dove Deluxe Bar also partnered with mixologist Renato Tonelli who has designed cocktails and mocktails to be served on-site, which are inspired by each of the Dove Milk Cleansing Bars.

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Dove recently launched a new vitamincare+ deodorant as well as Dove’s Men+Care whole body deodorant.